|
Clear Springs Development Company Wins
Top Community Award From Home Builders Association of Charlotte
May 23, 2001
The
Village of Baxter, a traditional neighborhood in Fort Mill
being developed by Clear Springs Development Company, won
a Gold award for "Best Overall Community" from the Home Builders
Association of Charlotte.
"In
selecting its choice for 'Best Overall Community,' the judges
were looking for neighborhoods that offered innovative home
styles, as well as an overall sense of community," said Kerri
Robusto, director of marketing for Clear Springs Development
Company. "It is a very prestigious and hotly contested award
by communities throughout Charlotte."
Baxter
was selected as "Best Overall Community" from among several
entrants in the Charlotte region. Judges were sales and marketing
executives for communities throughout the Southeast.
The
annual Major Achievements in Marketing Excellence awards recognize
outstanding marketing materials submitted by builders, developers
and advertising agencies who are members of the Home Builders
Association.
"Baxter
is the epitome of a traditional neighborhood - front porches,
sidewalks and abundant open space," Robusto said. "It is a
tremendous honor to be recognized as 'Best Overall Community'
by leading professionals in the homebuilding industry."
Clear
Springs Development also won Gold awards for Best Print Ad
- Color Magazine, Best Print Ad - Color Newspaper and Best
Print Ad - Black-and-White Newspaper. In addition, Clear Springs
Development won awards for Best Centralized Sales Center and
Best Product Design in the $250s to $300s range for David
Weekley Home's The Shelby home plan.
The
award for Best Print Ad - Color Magazine was for a collage
ad illustrating the advantages of small-town living. The headline
read: "Baxter. Where forgotten pleasures of small town life
frame your existence." The ad appeared in several national
publications, including Southern Living.
The
award for Best Print Ad - Color Newspaper was for an ad highlighting
how Baxter offers not only dream homes, but an amenities package
that includes a school inside the Village, a medical campus
and a retail center. The headline read: "What good is a dream
home if it's not in a dream neighborhood."
The
award for Best Print Ad - Black-and-White Newspaper was for
an ad illustrating how Baxter's preservation of green space
is helping create a truly unique American neighborhood. The
headline read: "With 400 acres of green space, we have lots
of breathing room. And plenty of trees to supply the oxygen."
The
950-acre Village of Baxter is located approximately 20 minutes
from uptown Charlotte in the southwest quadrant of S.C. Highway
160 and Interstate 77. It is being developed on property owned
by the Close family as a traditional neighborhood, offering
single family homes and townhomes, as well as commercial sites
and more than 400 acres of open spaces.
Modeled
after small towns of the Southeast, Baxter's traditional architecture
reflects the style and character of the Upcountry South Carolina
region. Features such as front porches and abundant sidewalks
orient activity to the front of homes, promoting a pedestrian-friendly
community.
For
more information on Baxter, call toll-free (877) 570-HOME,
visit the Baxter Information Center, located at the community's
main entrance off Highway 160, or visit http://www.villageofbaxter.com.
|