Baxter Village Wins National Recognition for Excellence In Sales and Marketing

—February, 21 2002

Baxter Village, a new home neighborhood in Fort Mill, South Carolina, moved into the national spotlight with an award recognizing the company's "Smart Move" advertising campaign at the Ninth Annual National Sales and Marketing Awards, held at the National Association of Home Builders Show in Atlanta on Friday, February 8, 2002. Known to industry insiders as "The Nationals", the awards program is sponsored by the NAHB's National Sales and Marketing Council to honor the nation's best advertising and marketing efforts within the industry. A panel of nine judges, themselves award-winning building industry professionals, selected the winners from over 900 entries from across the country.

The recipient of the 2002 Silver Award, Baxter Village's "Smart Move" campaign took an educational approach to marketing the strategically located community to potential homebuyers. The ads focused on the excellence of the Fort Mill School District, including the elementary school located within the Baxter community itself. The campaign was designed and created by The Jewell Agency of Charlotte, a full-service firm that handles all advertising, marketing and public relations for Baxter Village.

Located off Interstate 77 at Exit 85, the Village of Baxter is a mixed-use neighborhood being developed by Clear Springs Development Company. The 1,033-acre development has 1,500 homesites planned and includes an on-site elementary school, a public library, retail shops and offices, with a medical complex. Further retail and commercial development is planned for the near future.

For more information on Baxter Village, call (803) 802-TOWN or toll free (877) 570-HOME. The Baxter Information Center is located at the neighborhood's main entrance off Highway 160 and Interstate 77 at Exit 85.